Jüced is Grüns' pre-workout gummy — a new sub-brand requiring a launch moment that would cut through a crowded performance supplement category. The team identified Tinx (Christina Najjar), one of the most authentic and commercially savvy creators in the wellness and lifestyle space, as the ideal launch partner.
Over a 4–8 week production window, I led end-to-end creative production — from pre-production planning and on-set direction through to final asset delivery — collaborating closely with Senior Influencer Marketing Manager Caroline Hilton and Tinx's team.
Tinx's launch Reel drove 160k views and her stories hit 100k views. On paid, Tinx creatives achieved a CPM 28% below the Jüced account average and the best-performing video ad hit a 1.34% CTR. The campaign also earned editorial coverage in Bon Appétit, which specifically called out the shoot and the Tinx partnership.