Grüns' first-ever limited time offer flavor — Raspberry Lemonade — had no internal precedent to reference. I led all creative production for the launch: the lifestyle photoshoot and all accompanying video assets, shot on location at a tennis court to match the summer lifestyle positioning of the flavor.
Every visual asset deployed for the Summer LTO — across paid, organic, email, and the product landing page — derived from our production. The campaign launched July 1, 2025 and became the highest-performing new customer acquisition event in Grüns' history to that point.
The success of the Summer LTO proved the LTO format's commercial value to the business. It is now embedded in the company's product strategy, with quarterly and seasonal LTOs built into the 2026 product calendar. Raspberry Lemonade is returning for Summer 2026.
