Three high-concept, socially-native performance videos — Nütrops Talking Head, Health Feud, and Kids Odd One Out — produced across Grüns, Grüns Kids, and Nütrops for under $3,000 each.
The unique aspect of this project: I didn't produce these myself. I mentored two production assistants, Ben Wilson and Vince Iuliano, through the entire process — from concept development and pitching to production and post — and handed them the budget and creative ownership to execute largely independently.
The result was three great, brand-right performance videos and two PAs who had developed real production ownership skills. Health Feud specifically earned a second life when Anthony Rodriguez commissioned an external agency (Krem) to cut new versions for Meta and YouTube in 2026 — a sign the format had genuine creative longevity. Performance marketing has continued collaborating with Ben and Vince on additional projects including an upcoming founder video series.