Grüns' first-ever brand collaboration — a holiday LTO partnership with Universal's The Grinch IP, spanning both the adult Grüns and Grüns Kids sub-brands. I led all three creative workstreams under a single $22.5k budget, coming in $4,500 under the original $27k estimate.
I produced the lifestyle photoshoot for the collab launch, a comedic BTS video embedded directly on the Grinch landing page, and a separate set of scrappy, high-quality b-roll assets purpose-built for paid social — all from a single production block.
Kids and Adult LS SKUs sold out. The collaboration performed well enough that Grüns secured a 2026 retail distribution deal for the Grinch IP at Target, Walmart, and Sam's Club.