Big Vape: The Rise and Fall of Juul

Producer / Editor / Writer

A documentary limited-series that I had the pleasure to story produce for Netflix. Of all the docuseries that I’ve worked on in my career this one might be the most personal. I started smoking in college and picked up and put down the cancer sticks up until my mid-30s when I bought my first vape. I’m proud to say that I no longer smoke and I credit vaping entirely for that. While I never used a Juul (they got big after I had already quit) I did follow their rise and fall closely. The vaping conversation is extremely complex and there truly is no perfect solution to nicotine addiction. However I think #bigvape does a really good job of investigating all sides of one major plot in the vaping storyline that is still being written.

Critics Choice Awards Nominee, Best Limited Documentary Series

Full case study available on request
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